Charlotte Aldred
I’m a customer-led digital experience and optimisation specialist with 10+ years’ experience helping global ecommerce businesses improve how people discover, use and engage with digital products.
My background spans experimentation, UX research, product optimisation and digital strategy, with experience leading initiatives at Ocado Technology and Hertz.
I’ve worked across ecommerce, customer experience and digital product teams to improve conversion, customer journeys and commercial performance through evidence-led optimisation.
What motivates me most is understanding customer behaviour and finding smarter, simpler and more innovative ways to improve digital experiences.
I’m naturally adaptable, collaborative and commercially minded, and enjoy working with brands that value curiosity, experimentation and continuous improvement.
Flexible support for ecommerce and consumer brands looking to improve digital performance, customer experience and conversion.
A customer journey and conversion review designed to identify friction points, optimisation opportunities and quick wins.
Support building smarter, evidence-led digital experiences through testing, customer insight and optimisation.
Research and behavioural insight support to uncover unmet user needs, identify friction points and inform better digital product and customer experience decisions.
Embedded strategic and hands-on support for ecommerce and digital teams on a flexible basis.
2x
Doubled conversion rates through experimentation and customer journey optimisation.
$10+
Revenue per visitor uplift delivered through optimisation and digital experience improvements.
88%
Organic growth contribution through SEO and experimentation initiatives.